Comments (13)

Contagious

Why Things Catch on
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1 to 13 of 13 items
May 18, 2021
I strongly recommend anyone from almost any age group to read this book. "Contagious” offers a lot to learn about business, human psyche, and the reasons why we decide on buying some products and refuse others. This publication is an…
Jul 12, 2016lino_coria rated this title 3 out of 5 stars
Useful as an introduction to marketing. I like the fact that the strategies are based on actual research.
Nov 15, 2015dgl4024 rated this title 3 out of 5 stars
The book is well written and delves into the detail of how and why things catch on. But while I believe that the author captures well the social dynamic of how things catch on, I found myself mostly at odds with this dynamic and way of…
Jul 17, 2014JCLHopeH rated this title 4.5 out of 5 stars
Easy to read and filled with actionable principles for individuals or organizations trying to successfully share their message. I love the examples provided throughout the book.
Mar 11, 2014susankent rated this title 4 out of 5 stars
Learn why word of mouth is still the most powerful marketing tool. How to harness it? Berger breaks it down int 6 easy steps. A fast read with an excellent bibliography if you want to follow up.
Jun 09, 2013
Very well written book with useful insights. Six factors to consider in making any message effective: Social Currency: We share things that make us look good. Blenders that crushes marbles. Triggers: Top of mind, top of tongue. …
ksoles
Jun 03, 2013ksoles rated this title 4 out of 5 stars
Jonah Berger packs his fascinating new book, "Contagious" with examples of viral campaigns, each explained using painstaking analysis into the science of social transmission. According to Berger, six essential factors contribute to…
May 27, 2013
May 27, 2013....had this one on my to read list for a while, and finally getting to it. First 10 pages show promise!......May 31, just finished this book, and I would say it was very thought provoking and possibly even useful. I will refer…
May 23, 2013tscasserley_mono rated this title 5 out of 5 stars
This is a wonderful book to learn about how to make an idea go viral.
May 16, 2013DellaV rated this title 1.5 out of 5 stars
Not all that informative. Not exactly Gladwell.
May 16, 2013JCLKimG rated this title 4.5 out of 5 stars
Great read for professionals or business book clubs about how to make your product/idea/service catch on. If you liked this, check out Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath and The Tipping Point: How…
Apr 28, 2013bette108 rated this title 3 out of 5 stars
Research made simple: this book simplifies a professor's research into why some ideas, products, and services go "viral."
hgeng63
Apr 13, 2013
Like a big magazine article.