A Small Business Guide to Direct Mail

A Small Business Guide to Direct Mail

Build your Customer Base and Boost Profits

Book - 1991
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Here is a guide for every small business that can see the advantages direct mail marketing offers, but can't see where to start. This user-friendly guide takes the special considerations of small business seriously. It shows how to plan, produce, and execute a high-impact direct-marketing campaign that gets excellent results but doesn't put a big strain on the advertising budget. Includes:
-- Choosing your desired media
-- Analyzing your target market
-- The keys to a successful campaign
-- Common direct mail blunders
-- Postal regulations
-- Renting mailing lists and building a house file
-- Writing an effective direct mail letter
-- Creating a brochure and order form
-- Developing sound customer relations

"Effective, inexpensive". Financial Post

Publisher: North Vancouver, B.C. : Self-Counsel Press, 1991
ISBN: 9780889089761
Branch Call Number: REF 659.133
Characteristics: xvi, 173 p. : ill. ; 21 cm


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