Exhibit Marketing

Exhibit Marketing

A Success Guide for Managers

Book - 1995
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This text provides coverage of the exhibiting process, from planning through implementation to post-show follow-up. Emphasis is placed on using exhibiting as an effective sales and marketing event. This edition contains new chapters on international exhibiting and computer technology.
Publisher: New York : McGraw-Hill, c1995
Edition: 2nd ed
ISBN: 9780070112322
0070112320
Branch Call Number: ANF 659.15
Characteristics: xx, 407 p. : ill. ; 24 cm

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