A Success Guide for ManagersBook - 1995
This text provides coverage of the exhibiting process, from planning through implementation to post-show follow-up. Emphasis is placed on using exhibiting as an effective sales and marketing event. This edition contains new chapters on international exhibiting and computer technology.
Publisher: New York : McGraw-Hill, c1995
Edition: 2nd ed
Branch Call Number: ANF 659.15
Characteristics: xx, 407 p. : ill. ; 24 cm