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Book, 1995
Current format, Book, 1995, 2nd ed, No Longer Available.
Book, 1995
Current format, Book, 1995, 2nd ed, No Longer Available. Offered in 0 more formats
This text provides coverage of the exhibiting process, from planning through implementation to post-show follow-up. Emphasis is placed on using exhibiting as an effective sales and marketing event. This edition contains new chapters on international exhibiting and computer technology.
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