The Pleasure Trap

The Pleasure Trap

Mastering the Hidden Force That Undermines Health & Happiness

Book - 2003
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Here The Authors offer unique insights into the motivational factors that make us susceptible to dietary and lifestyle excesses, and present ways to restore the biological processes designed by nature to keep us running at maximum efficiency and vitality.
Publisher: Summertown, Tenn. : Healthy Living Publications, c2003
ISBN: 9781570671500
Branch Call Number: ANF 613.2 LIS
Characteristics: xii, 225 p. : ill. ; 24 cm
Additional Contributors: Goldhamer, Alan


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May 04, 2018

I really loved this book.
It explains why eating healthfully is such a challenge...from an evolutionary perspective, and how the motivational triad impacts us, and then clearly details in practical terms how to overcome this.
The authors run an INCREDIBLE clinic (Called True North Health) in Santa Rosa California -- which I have visited and met dozens of people from all over the world who are ecstatic about what the clinic had done for them. They had come there to get help with various autoimmune diseases, heart disease, high blood pressure and diabetes -- many of them return for a yearly, "tune -up" after having recovered.
In fact, True North Health has been so successful with curing high blood pressure and getting people off of meds, that they became a fully a reimbursable benefit of the largest union in the state of California -- they realized it was less expensive to send patients to this clinic for two full weeks, then it was to pay for the blood pressure meds for a year!
Here is the website for the clinic:http: //

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