The Back of the Napkin

The Back of the Napkin

Solving Problems and Selling Ideas With Pictures

Book - 2008
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When Herb Kelleher was brainstorming about how to beat traditional airlines, he grabbed a bar napkin and a pen. Three dots to represent three cities. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Consultant Dan Roam shows readers how to harness their innate talent for visual thinking, promising that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways and dramatically improve their ability to share their insights.
Publisher: New York : Portfolio, c2008
ISBN: 9781591841999
Branch Call Number: ANF 658.403 ROA
Characteristics: viii, 278 p. : ill. ; 19 cm


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