The Business of Managing and Marketing in the Age of Turbulence

Book - 2009
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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses:

* detect sources of turbulence

* prepare scenarios

* predict resulting vulnerabilities and opportunities

* develop responses to ensure long-term resilience and success

* avoid risk while advancing the interests of the company

* build flexibility into the balance sheet

* price strategically

* adjust products to meet new customer values

* and more

Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

Publisher: New York : American Management Association, c2009
Edition: 1st ed
ISBN: 9780814415214
Branch Call Number: ANF 658 KOT
Characteristics: xiii, 206 p. : ill. ; 24 cm
Additional Contributors: Caslione, John A.


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