The Business of Managing and Marketing in the Age of TurbulenceBook - 2009
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: * detect sources of turbulence * prepare scenarios * predict resulting vulnerabilities and opportunities * develop responses to ensure long-term resilience and success * avoid risk while advancing the interests of the company * build flexibility into the balance sheet * price strategically * adjust products to meet new customer values * and more Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Publisher: New York : American Management Association, c2009
Edition: 1st ed
Branch Call Number: ANF 658 KOT
Characteristics: xiii, 206 p. : ill. ; 24 cm