The Thank You Economy

The Thank You Economy

Book - 2011
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"Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion." --Dick Costolo, chief executive officer, Twitter

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk--one of Bloomberg Businessweek's "20 People Every Entrepreneur Should Follow"--looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.
Publisher: New York : Harper Business, c2011
Edition: 1st ed
ISBN: 9780061914188
Branch Call Number: ANF 658.812 VAY
ANF 658.812 VAY
Characteristics: xvi, 240 p. : col. ill. ; 22 cm


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debwalker Jun 15, 2011

"Social Media Has Made the World One Big Small Town
The things that once mattered most in small town life are important again, but on a global scale: reputation, word of mouth, and one-on-one personal relationships. In The Thank You Economy Gary Vaynerchuk places the ideas presented in his previous book, Crush It, into a larger context. There is a serious cultural shift happening, and it's bringing our most human qualities back into business and life. This book offers great examples and advice on how to adapt to these profound changes and how to build genuine, caring relationships with the your customers and the world."
Startup Daily

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