The Right-brain Business Plan

The Right-brain Business Plan

A Creative, Visual Map for Success

Book - 2011
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Turn Passionate Ideas into Profitable Enterprises

Do you dream of making a living doing what you love but find the process of creating a viable business plan like trying to fit a square peg into a round hole? Jennifer Lee knows what it's like to make the entrepreneurial leap -- and how to do it successfully. The key is using, rather than stifling, imagination and intuition. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, transforming drudgery into joy. They'll enable you to define your vision and nail down plans for funding, marketing, networking, and long-term strategy.

Discover how to:

* Develop a financial plan with fun and flair
* Select your circle of support to get the work done
* Clarify your business values and goals
* Paint a picture of your business landscape
* Understand your competition and what makes you stand out from the crowd
* Identify your perfect customers and create a marketing plan to reach them
* Map out concrete action steps to bring your Right-Brain Business Plan to life
Publisher: Novato, Calif. :, New World Library,, [2011]
Copyright Date: ©2011
ISBN: 9781577319443
Branch Call Number: ANF 658.401 LEE
Characteristics: xii, 223 pages : illustrations (some colour) ; 23 cm
Additional Contributors: Guillebeau, Chris


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karolka Oct 26, 2016

Awesome book! Must read for every creative mind!

Jul 16, 2011

EXCELLENT!! This is THE book that finally helped move my business along. THIS is the push i was looking for, the guidance and direction I couldn't find elsewhere. I hope others are inspired and guided as well. I will definitely buy my own copy of this.

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