The Power of Habit

The Power of Habit

[why We Do What We Do in Life and Business]

Audiobook CD - 2012
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The Wall Street Journal * Financial Times

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern--and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees--how they approach worker safety--and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Praise for The Power of Habit
"Sharp, provocative, and useful." --Jim Collins
"Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good." -- Financial Times
"A flat-out great read." --David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
"You'll never look at yourself, your organization, or your world quite the same way." --Daniel H. Pink, bestselling author of Drive and A Whole New Mind
"Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change." -- The New York Times Book Review

From the Hardcover edition.
Publisher: New York : Random House Audio, p2012
Edition: Unabridged ed
ISBN: 9780307966643
Branch Call Number: CDA 158.1 DUH
Characteristics: 9 sound discs (ca. 10.5 hr.) : digital ; 4 3/4 in
Additional Contributors: Chamberlain, Mike


From the critics

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frodo_baggins Feb 06, 2019

This book really helped me understand how habits can work for you.

Mar 02, 2018

Well worth reading, some valuable learning to be gained. Although I don't believe recreating habits is as easy as he prescribes, it's certainly worth trying.

ArapahoeAnna Dec 15, 2016

Time to create some new good habits? This book has interesting stories. Explains how and why to create new good habits, so you can achieve better lasting results.

Jun 02, 2016

One of the most tedious, repetitive, just bloody awful books I've ever had the misfortune to waste several hours of the my life I'll never get back reading. The audio book is on 9 CDs. I managed to get through the first 2, and was so annoyed with the author taking forever to get to the point, I skipped to the last CD. If the book was a quarter its current length, it might be useful.

CMLibrary_jkrajewski Feb 03, 2016

With a variety of stories, the author explores the nature of habits and offers insight on creating positive habits or changing negative ones. I enjoyed the author's voice as narration, which kept my interest throughout and included anecdotes about the Target chain, football coach Tony Dungy, civil rights activist Rosa Parks, and AA founder Bill Wilson. I have listened to this audio book three times through and picked up new tidbits with each listen.

Jan 02, 2015

I really enjoyed this audiobook. It gave me some real food for thought. Also led me to some other resources in an interesting roundabout way. The information on how the brain works with habits is very valuable.

Apr 17, 2013

A fine book for people who are not familar with different marketing techniques and habit formation.

Nov 05, 2012

Great information on habits, how they work, how they work, how they can benefit and be a disabilty to us. Does give some pointers on how to change them, it would have been even better if there was more time and information on this area.

Sep 22, 2012

The content was fairly interesting. It would be most useful for people in the manipulation, I mean, advertising business. Less useful for regular folks who picked this up thinking it would help them quit smoking.

The voice recording is poor quality. The speaker imitates voices in a really weird way and it goes r-e-a-l-l-y slow. Plus, his voice gets annoying after awhile. If you're able, get the print book version so that you can skim over the long, drawn out anecdotes and boring parts.

Overall, the content was engaging, but the audio format turned me off and the stories are so long and so frequent that they distract from the main points of the book.

Sep 17, 2012

I found this more relating to business and sales and was looking for something more related to habits of an individual, in their daily life. While some of the information was applicable, I should have picked a book more personally relevant. Towards the end the elongated stories about the bringing churches to the masses and sales pitches didn’t leave me feeling like this was time well spent

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Nov 21, 2017

SFPL202 thinks this title is suitable for 14 years and over


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Nov 20, 2012

Frightening or Intense Scenes: I enjoyed most of this book a good deal, and found it to be very well-written and helpful, but the final chapter was rather disturbing, and told in vivid detail. It is a little intense, and I wish I would have been better prepared for that. I recommend it, but wish I would have skipped the last chapter. I wouldn't listen to it with children in the car.


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