The Power of Habit
[why We Do What We Do in Life and Business]Audiobook CD - 2012 | Unabridged ed
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal * Financial Times
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern--and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees--how they approach worker safety--and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
Praise for The Power of Habit
"Sharp, provocative, and useful." --Jim Collins
"Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good." -- Financial Times
"A flat-out great read." --David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
"You'll never look at yourself, your organization, or your world quite the same way." --Daniel H. Pink, bestselling author of Drive and A Whole New Mind
"Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change." -- The New York Times Book Review
From the Hardcover edition.
From the critics
Age SuitabilityAdd Age Suitability
QuotesAdd a Quote
Habits can be changed, if we understand how they work.
Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So... unless you find new routines—the pattern will unfold automatically.
This explains why habits are so powerful: They create neurological cravings. Most of the time, these cravings emerge so gradually that we’re not really aware they exist, so we’re often blind to their influence. But as we associate cues with certain rewards, a subconscious craving emerges in our brains that starts the habit loop spinning.
That’s why signing kids up for piano lessons or sports is so important. It has nothing to do with creating a good musician or a five-year-old soccer star. When you learn to force yourself to practice for an hour or run fifteen laps, you start building self-regulatory strength.
SummaryAdd a Summary
The book contends that basis of most of our actions are based off of this pattern. Cue-response-reward. When repeated enough these patterns are ingrained into us and become habits. The book contends in chapter 3 that we can't eliminate habits, only replace them. To do this you identify the cue, replace with a new action, and then are rewarded. For example if you have a cookie everyday at 3 PM, you instead go for a walk, you have replaced the bad habit. At the end of the book he explains how to change a habit. 1. Identify the routine 2. experiment with different rewards 3. Isolate the cue 4. Develop a plan to have alternatives somewhere in the path.
Common Cues are: location, time, emotional state, other people, immediately proceeding actions. Experiment (failures will provide feedback) until you change your habit.
Frightening or Intense Scenes: I enjoyed most of this book a good deal, and found it to be very well-written and helpful, but the final chapter was rather disturbing, and told in vivid detail. It is a little intense, and I wish I would have been better prepared for that. I recommend it, but wish I would have skipped the last chapter. I wouldn't listen to it with children in the car.