A More Beautiful Question

A More Beautiful Question

The Power of Inquiry to Spark Breakthrough Ideas

Book - 2014
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To get the best answer--in business, in life--you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science. It may be the most underappreciated tool at our disposal, one we learn to use well in infancy--and then abandon as we grow older. Critical to learning, innovation, success, even to happiness--yet often discouraged in our schools and workplaces--it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question--and to do so deeply, imaginatively, and "beautifully." In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems--from "How can I adapt my career in a time of constant change?" to "How can I step back from the daily rush and figure out what really makes me happy?" By showing how to approach questioning with an open, curious mind and a willingness to work through a series of "Why," "What if," and "How" queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.
Publisher: New York :, Bloomsbury USA,, 2014
Edition: First U.S. edition
ISBN: 9781620401453
Branch Call Number: ANF 658.403 BER
Characteristics: 260 pages : illustrations ; 25 cm


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AL_JANE Jan 10, 2017

This book was filled with good questions (of course) but thought-provoking theories and inspiring examples as well. The content relates to business, education, training, and one's personal life. I have already shared some of my takeaways with others and know that I'll go back to this again and again.

AL_RACHEL Nov 08, 2016

I have recommended this book more that any other book I've ever read. I LOVE questions and it was fun to read the author's passion for teaching others how to ask useful questions in a structured way. As an avid questioner I suppose that I am highly biased towards enjoying this book. It discusses the power of inquiry and presents it as an undervalued and dying art. The main applications presented are in the business and academic world. I loved this book and wrote down several of my own follow up questions. The author got me thinking about the disservice that the common core is for our children by only offering them answers without allowing them the freedom to ask their own questions and discover a passion for learning about the own interests.


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AL_JANE Jan 10, 2017

"Part of the value in asking naïve questions, Bennet says, is that it forces people to explain things simply, which can help bring clarity to an otherwise complex issue. 'If I just keep saying, "I don't get it, can you tell me why once more?," it forces people to synthesize and simplify---to strip away the irrelevances and get to the core idea." p80

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