Wake Me up When the Data Is Over
How Organizations Use Stories to Drive ResultsDownloadable Audiobook - 2014
Drawing on interviews with 171 public and private sector leaders, Silverman goes beyond storytelling to reveal five keys to making stories work for the listener. These keys explain how to find existing stories, dig into them to uncover hidden patterns and themes, select those stories that need to be reinforced, craft memorable stories, and embody stories to positively impact people's attitudes, thoughts, and behaviors. It also includes proven tools and techniques that will help the listener sharpen these skills.
Publisher: Prince Frederick, MD :, Recorded Books,, 
Copyright Date: ℗2007
Characteristics: 1 sound file (10 hr.) : digital digital,Digital recording,rda data file,rda