The Why Axis
Hidden Motives and the Undiscovered Economics of Everyday LifeBook - 2013
A colorful examination of why people do what they do-- observed through the lens of incentives that can spur people to achieve-- as reviewed by two superstars revolutionizing economics.
Publisher: New York :, PublicAffairs,, 
Branch Call Number: ANF 330.019 GNE
Characteristics: xi, 267 pages : illustratons ; 25 cm
Alternative Title: Hidden motives and the undiscovered economics of everyday life