Japan's Culture of Cute

Book - 2013
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Showcasing Japan's astonishingly varied culture of cute, this volume takes the reader on a dazzling and adorable visual journey through all things kawaii. Although some trace the phenomenon of kawaii as far back as Japan's Taisho era, it emerged most visibly in the 1970s when schoolgirls began writing in big, bubbly letters complete with tiny hearts and stars. From cute handwriting came manga, Hello Kitty, and Harajuku, and the kawaii aesthetic now affects every aspect of Japanese life. As colorful as its subject matter, this book contains numerous interviews with illustrators, artists, fashion designers, and scholars. It traces the roots of the movement from sociological and anthropological perspectives and looks at kawaii's darker side as it morphs into gothic and gloomy iterations. Best of all, it includes hundreds of colorful photographs that capture kawaii's ubiquity: on the streets and inside homes, on lunchboxes and airplanes, in haute couture and street fashion, in cafés, museums, and hotels.
Publisher: Munich :, Prestel,, [2013]
Copyright Date: ©2013
ISBN: 9783791347271
Branch Call Number: ANF 709.520905 OKA
Characteristics: 223 pages : colour illustrations ; 25 cm
Additional Contributors: Johnson, Geoff 1966-

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Mar 23, 2017

I haven't finished this yet, but I held it and it's at the library! I'm so exited to read this book c:

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Mar 21, 2014

swoo247 thinks this title is suitable for All Ages


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