Troika's ABC Brand Campaign: Start to Finish

Troika's ABC Brand Campaign: Start to Finish

Downloadable Video - 2009
Rate this:
Get an inside view behind the making of ABC TV's fall promotional and brand image campaign, and watch a 60-second spot that showcases the network's prime-time shows. See how top branding agency Troika Design Group works with Mike Benson, ABC Entertainment's senior vice president of marketing, advertising, and promotion, to develop a visual interpretation of the network's brand identity. Troika shows how they apply their "liquid light" creative platform to a wide range of programs and actors. Learn how Troika integrated a variety of special effects with live-action footage of the network's stars in this installment of Start to Finish.
Get an inside view at the making of ABC TV's fall promotional and brand image campaign.
Publisher: Carpenteria, CA, lynda.com,, 2009
Copyright Date: ©2009
Characteristics: data file,rda
Additional Contributors: lynda.com (Firm)

Related Resources


Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at VIRL

  Loading...
[]
[]
To Top