Covers daily, weekly and "shopper" newspapers with advertising benefits of each format. Shows the different types of newspaper advertising such as classified, display, and supplements and the relative costs of each. Shows how magazines are classified by the attended audience: general interest and special-interest consumer, regional, and B2B. Discusses the ad importance of magazine covers, "bleed," and how to compute CPM. Concludes with the latest information on digital-interactive publications. Shows how the migration of readership from traditional print to online editions has forced print-media publishers to adopt new advertising-business models.