Planning And Producing The Advertisement

Planning And Producing The Advertisement

Downloadable Video - 2015
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Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store.
Publisher: [San Francisco, California, USA] :, Kanopy Streaming,, 2015
Characteristics: 1 online resource (streaming video file)
Additional Contributors: Kanopy (Firm)


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