Communication Is Power: Mass Media And Mass Persuasion

Communication Is Power: Mass Media And Mass Persuasion

Downloadable Video - 2015
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Examines advertising as a prelude to understanding the forms of mass persuasion. Investigates violence in the media and studies the history of persuasion in newspapers and magazines. Also examines the growing influence of electronic media in politics and dramatizes the controversial issues of political advertising and news management. Includes a Student Activity Book written by media authority Jeffrey Schrank.
Publisher: [San Francisco, California, USA] :, Kanopy Streaming,, 2015
Characteristics: 1 online resource (streaming video file)
Additional Contributors: Kanopy (Firm)

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