The Cola Conquest

The Cola Conquest

Downloadable Video - 2016
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Using the story of the most successful commercial brand in world history, The Cola Conquest is a revealing examination of popular culture in America and the exportation of American commercialism around the globe. Beginning its inquiry in 1895, The Cola Conquest traces the evolution of commercial supply and demand, and how this dynamic was birthed and shaped through a century of mass urbanization and industrialization. An eye opening critique of the culture of global consumerism, this 3-part series examines the hugely successful exportation of American culture and how this has created a universally embraced pop-commercialism in all the farthest reaching corners of the world..
Publisher: [San Francisco, California, USA] :, Kanopy Streaming,, 2016
The Video Project,, 1997
Characteristics: 1 online resource (streaming video file) (153 minutes): digital, .flv file, sound
Additional Contributors: Kanopy (Firm)
The Video Project (Firm)

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