The Tactics of Successful Branding

The Tactics of Successful Branding

Downloadable Video - 2016
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What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you’ll learn how to create a brand that will connect you with consumers—and defend you from the competition..
Publisher: [San Francisco, California, USA] :, Kanopy Streaming,, 2016
The Great Courses,, 2015
Characteristics: 1 online resource (streaming video file) (31 minutes): digital, .flv file, sound
Additional Contributors: Kanopy (Firm)
The Great Courses (Firm)

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