What Is Marketing?

What Is Marketing?

Downloadable Video - 2016
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One of the core tenets of successful marketing is understanding your customer. But often times, you aren’t the customer you’re marketing to. What can you do instead? Find out in this introductory lecture on “Marketing 101”, which also explores four types of value consumers seek: functional, monetary, social, and psychological..
Publisher: [San Francisco, California, USA] :, Kanopy Streaming,, 2016
The Great Courses,, 2015
Characteristics: 1 online resource (streaming video file) (32 minutes): digital, .flv file, sound
Additional Contributors: Kanopy (Firm)
The Great Courses (Firm)


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