How to Sell your Art Online

How to Sell your Art Online

Live A Successful Creative Life on your Own Terms

Book - 2016
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An essential guide for every kind of artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art.

For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love.

How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising--explaining how to tie all these online activities into offline success.

Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can't always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person--and expand their reach through blogs and social media to build their art business.

Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers--and sell their work without selling out.

Publisher: New York, NY :, Harper Design, an imprint of HarperCollins Publishers,, [2016]
Copyright Date: ©2016
ISBN: 9780062414953
Branch Call Number: ANF 706.88 HUF
Characteristics: 184 pages : colour illustrations ; 18 cm
Additional Contributors: Morris, Cynthia - Illustrator


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May 07, 2018

It's interesting how the disappointeds alway feel entitled with their expectation of having the work done for them. There is a certain amount of responsiblity taking that needs to happen if you want to be an entrepreneur and grow a business. It is your identity that is key to getting off to a great start. Expecting to get it all in one book is ridiculous. The book is great to get you off to a great start if you have already discovered how you were uniquely created to live your purpose driven life. Developing the online skills is going to take a course or two with motivation towards growing your social media brand, platform, website and story line, obviously. Anyone who thinks that you're going to get it all in one book is unrealistic. There are tons of people out there to help those that don't have the website and social media skills required to get things off the ground. Just GET CREATIVE! Creativity is the key to solving problems and growing a business. Interesting book.

May 25, 2017

As the Library Journal says this book DISCUSSES the business side of selling your art focusing mainly on selling online. Unfortunately it doesn't give much concrete instruction on how to actually go about it.
The first five chapters contain lots of inspirational material which the reader my enjoy and find very inspiring with a lot of good success stories. But that is all they are STORIES.
The useful information doesn't really begin until Chapter 6. Lots of discussion and suggestions and again " inspirational" material.
I was disappointed in what from the title I thought was a "How To" book.
Unfortunately this book can not be considered an Instruction manual, guide or course in any sense. It doesn't really teach you anything.
Interesting no doubt for someone who already has some good Internet and social media marketing know-how and experience to get some new ideas; but confusing and daunting to the beginner.
The main thrust appears to be that artists that want to market their art online should not relay on galleries or forums like Etsy but should start their own website (with no real advice about how to go about doing that).
Cory seems to be very knowledgeable on the subject and has presented lots of great information and advice and I can recommend it to the net savvy reader that wants to market his or her art online.
However it falls short and fails to qualify as a "How To" book since it lacks step by step specific instructions as to how to go about it.
A better more accurate title might be "Ideas and Examples for Marketing your Art Online".

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