Rethinking Reputation

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

Downloadable Audiobook - 2012
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The authors reveal the secrets to reputation maintenance and crisis management in the new media world, based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations.
Publisher: Prince Frederick, MD :, Recorded Books,, [2012]
Edition: Unabridged
Copyright Date: ℗2012
ISBN: 9781470333980
Characteristics: 1 sound file (6 hr., 30 min.) : digital
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