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Jul 06, 2010kaliko rated this title 4.5 out of 5 stars
An enjoyable film for any designer or those involved in the print industry, and perhaps even marketing/PR folks could enjoy it. As someone who's used Helvetica a lot (and not always happily) this movie was an interesting look on the questions we wonder about but never ask: where did the font come from? How do fonts become so popular? How much work is put into designing one? Some great typography masters in this film too. It's a tribute to the artistic generation before computers were around. What's really noticeable after watching the movie is how easily you'll recognize Helvetica around you.