It's interesting how the disappointeds alway feel entitled with their expectation of having the work done for them. There is a certain amount of responsiblity taking that needs to happen if you want to be an entrepreneur and grow a business. It is your identity that is key to getting off to a great start. Expecting to get it all in one book is ridiculous. The book is great to get you off to a great start if you have already discovered how you were uniquely created to live your purpose driven life. Developing the online skills is going to take a course or two with motivation towards growing your social media brand, platform, website and story line, obviously. Anyone who thinks that you're going to get it all in one book is unrealistic. There are tons of people out there to help those that don't have the website and social media skills required to get things off the ground. Just GET CREATIVE! Creativity is the key to solving problems and growing a business. Interesting book.